The world of advertising has shifted, and very few companies have figured out what it will take to get us to remember what their product is. Real estate suffers from the same affliction, except in Australia, where some creative real estate agents have produced a few controversial yet creative short films which tell a story about the product before offering the product. I’ll let you find those ads, as they are quite suggestive.
The following ad interrupted my Hulu session, but it was so compelling from the start, I had little choice but to watch it. They captured my attention, and most importantly, told a story before offering me a product. I don’t think I’ll forget about Johnnie Walker the next time I choose a Whisky, if I happen to choose one at all.
Take a look: